>Quality, Not Quantity

>There is a big difference between being long-winded and having a lot to say. Long-winded people—and I’m guilty of this—tend to fill up space with words and content that are empty. People who have something to say don’t waste a minute of your time conveying their message. Media today seems to err on the side of long-windedness.

It’s a classic case of quantity over quality. Proliferation tends to get more attention because it is so visible by its very nature. However, every individual or organization has a limited capacity for creation. To be extraordinarily prolific in words is to be extraordinarily deficient in content.

“It is a tale told by an idiot, full of sound and fury, signifying nothing.” –Macbeth, William Shakespeare

http://rcm.amazon.com/e/cm?t=fitmedia-20&o=1&p=8&l=bpl&asins=0198324006&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifrShakespeare saw the same thing in his day. As I understand it, plays at that time suffered from the overuse of “special effects” and battle scenes which were meant to captivate audiences but were merely gimmicks, adding little to the story. Today’s movies, television, books, and music all suffer from the overuse of time-consuming, value-deficient, “filler” content which represents an attempt to expand mediocre (or good, but brief) ideas into saleable media products, based upon what has worked in the past. In their rush for market share, executives kill the golden goose.

The context of the quote also suggests Shakespeare understood the parallel between people’s labor for success and the quality of the fruits of that labor. The character, Macbeth, had just learned of his wife’s death, and is articulating (not “proliferating”) how brief life is. Basically, this quote encapsulates the moral of the play. Macbeth realizes that his untimely rush for power and prestige ultimately became is undoing, whereas he was destined for success even if he had not rushed it.

Most people don’t even attempt to be a success, much less go too far. However, those that do push for greatness, often tend to swing the pendulum too far in the opposite direction. Aside from the well-publicized tendency of driven people to cause direct harm to others, a more insidious and pervasive tendency exists. In a push for success, many people undermine the integrity of their projects simply by cutting corners and “padding” sparse content, rather than waiting until their idea reservoir is legitimately full.

The more solid the foundation—the significance part of the project—the more likely people are to discuss what you’re doing with others. The more discussion, the more likely you’ll get viral spread. Filling up space with long-windedness may be the quick way to get some attention, but if you have to work at keeping your audience, you’ll never get a break.

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Quotes

"For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction."

- Kahlil Gibran

"All television is educational television. The question is: what is it teaching?"
- Nicholas Johnson, author:
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- Kevin Kelly, Wired

"How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortunes of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it."

- Adam Smith
"And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm."
- Daniel Pink, author: Drive

"I wish we had a Problem-Solver Party because we have very big problems that need solving. And I think a lot of our attention is addressed to the wrong problems."
- David McCullough, author: 1776
"The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen."
- Seth Godin, author: Tribes
"The role of the media is to disseminate information, highlight important current events, and to essentially stand as a witness, an observer of cultural, political, community, and educational events. A healthy media provides a check on the government and increases the political astuteness of republican citizens."
- Stephen Palmer, The Center for Social Leadership
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- John Adams
"I know no safe repository of the ultimate power of society but people. And if we think them not enlightened enough, the remedy is not to take the power from them, but to inform them by education."
- Thomas Jefferson
"Fathers and mothers have lost the idea that the highest aspiration they might have for their children is for them to be wise--as priests, prophets or philosophers are wise. Specialized competence and success are all that they can imagine."
- Allan Bloom, author: The Closing of the American Mind
"He that walketh with wise men shall be wise, but a companion of fools shall be destroyed."
(Proverbs 13:20)
"If you are not a thinking man, to what purpose are you a man at all."

- Samuel Taylor Coleridge
"I learn a lot from TV. Everytime someone turns one on, I go in the other room and read a book."
- Groucho Marx, comedian: Duck Soup
"There are two freedoms - the false, where a man is free to do what he likes; the true, where he is free to do what he ought."
- Charles Kingsley

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