>168 Hours, Part 3

>The Rewards and Their Results

These range from natural rewards (those naturally occurring from the activity of sharing with other people) to official rewards (those given out according to prescribed policy). Many relational and emotional “bonuses” arrive from being genuinely enthusiastic about something beneficial, and from the knowledge that those benefits are transfered to others in the sharing.

However, this is not enough. As for some, creating is its own reward, so for some it is enough to share what has been created. For many, this is as much drive as they have, but some others wish to devote their lives to these pursuits. Without economic rewards, this is impossible. Therefore, these vital fans must be given an opportunity to qualify for profit-sharing in order to build a life around these pursuits—so that they may be free to increase their fervor.

The goal is to accomplish this without bankrupting the capital gained from liquidation, and without imposing unnecessary restrictions on voluntary actions. To do nothing that will kill the golden goose. Since the current network model ultimately generates revenue to the degree that their sponsors sell products, it follows that as long as the sponsors sell the same amount of products, they should be bound to pay the same for access to the network.

Therefore, the New Network Plan would be structured around marketing the network sponsors’ products to those who wish to support the media as a result of its benefit to them. In other words, if you love the episode buy something you need from one of its sponsors. This allows the episodes to remain free to the public, while still providing marketing revenue.

In similar fashion to traditional network marketing, this hybrid will utilize the efforts of independent business owners, who will grow the network based first upon their enthusiasm, then upon their ability to pair media content to sponsors’ products in a way that is beneficial to the audience. In this way, they act as mini-factory versions of traditional Network Affiliates, working as regional teams to gain higher and higher levels of profit-sharing for each affiliate.

By focusing the same resources into less time output, the New Network Plan will give fans more material to discuss and more free time to discuss it in, generating interest, loyalty, and viral spread. The cumulative effect of such media content will improve human understanding and relational skills both through the philosophy embodied in the media and through the earnest discussion between fans and new/prospective fans.

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Quotes

"For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction."

- Kahlil Gibran

"All television is educational television. The question is: what is it teaching?"
- Nicholas Johnson, author:
"We need the media to be presenting pictures of possibility not just continuing to be prophets of doom and gloom."
- Kevin Kelly, Wired

"How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortunes of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it."

- Adam Smith
"And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm."
- Daniel Pink, author: Drive

"I wish we had a Problem-Solver Party because we have very big problems that need solving. And I think a lot of our attention is addressed to the wrong problems."
- David McCullough, author: 1776
"The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen."
- Seth Godin, author: Tribes
"The role of the media is to disseminate information, highlight important current events, and to essentially stand as a witness, an observer of cultural, political, community, and educational events. A healthy media provides a check on the government and increases the political astuteness of republican citizens."
- Stephen Palmer, The Center for Social Leadership
"Advertisers and politicians rely on a half-educated public, on people who know little outside of their own specialty, because such people are easy to deceive with so-called experts, impressive technical or sociological jargon, and an effective set of logical and psychological tricks."
- Robert Harris
"Our Constitution was made only for a moral and religious people. It is wholly inadequate to the government of any other."
- John Adams
"I know no safe repository of the ultimate power of society but people. And if we think them not enlightened enough, the remedy is not to take the power from them, but to inform them by education."
- Thomas Jefferson
"Fathers and mothers have lost the idea that the highest aspiration they might have for their children is for them to be wise--as priests, prophets or philosophers are wise. Specialized competence and success are all that they can imagine."
- Allan Bloom, author: The Closing of the American Mind
"He that walketh with wise men shall be wise, but a companion of fools shall be destroyed."
(Proverbs 13:20)
"If you are not a thinking man, to what purpose are you a man at all."

- Samuel Taylor Coleridge
"I learn a lot from TV. Everytime someone turns one on, I go in the other room and read a book."
- Groucho Marx, comedian: Duck Soup
"There are two freedoms - the false, where a man is free to do what he likes; the true, where he is free to do what he ought."
- Charles Kingsley

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