>What If You Got Paid?

>There was a time when people were self-sufficient. They worked only when there was work to be done. The rest of the time they spent with their families and friends. Now we have debt and other financial obligations. We have to work to meet these obligations. We do it begrudgingly because somewhere inside we know that most of these obligations could have been avoided with better information and planning.

http://rcm.amazon.com/e/cm?t=fitmedia-20&o=1&p=8&l=bpl&asins=B0013FSL3E&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifrThe trouble is stuff—consumer stuff. None of this stuff amounts to anything really, but the people who created the stuff told us a good story and we bought it. Good for them—they have to eat too—though this raises difficult ethical questions, which I will not discuss here. Suffice it to say, some people create stuff and other people buy the stuff, but it’s a house of cards built out of hype, status, and comfort.

TV media creators (for one example) want you to watch their shows so that you’ll view the commercials. The commercials drive sales for the businesses being marketed. Increased sales means increased value, which results in more revenue being paid to the media creators. But what does the audience get?

Sadly, the answer is usually a punch in the gut or a knife to the kidney. Media and marketing deliver empty entertainment, funded by useless stuff, financed by shady credit companies who pretend to be your friend. What’s in your wallet? Media promotes the lifestyle, while marketing sells the tools to pretend.

Here’s the point: there’s a lot of money being transferred here, but the viewers don’t see a dime that isn’t coming out of their pockets. So if they want us to watch their stories, chase a lifestyle, and buy the accessories of that lifestyle, then why not cut us in on the money, too?

What if you got paid to do what they wanted you to do? You watch a show or a movie, you get three friends to watch it with you. How much is that worth to the creators?

A lot.

FEATURED MEDIA: Wall-E – Another great movie from Pixar! 700 years in the future, Earth is overrun by the trash created from its consumer culture. The people have flown to outer space aboard space cruise ships. A lone robot performs his duty of cleaning up the planet until he finds himself on a journey to return the people to the newly sustainable Earth.

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"For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction."

- Kahlil Gibran

"All television is educational television. The question is: what is it teaching?"
- Nicholas Johnson, author:
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- Kevin Kelly, Wired

"How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortunes of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it."

- Adam Smith
"And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm."
- Daniel Pink, author: Drive

"I wish we had a Problem-Solver Party because we have very big problems that need solving. And I think a lot of our attention is addressed to the wrong problems."
- David McCullough, author: 1776
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- Stephen Palmer, The Center for Social Leadership
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"I know no safe repository of the ultimate power of society but people. And if we think them not enlightened enough, the remedy is not to take the power from them, but to inform them by education."
- Thomas Jefferson
"Fathers and mothers have lost the idea that the highest aspiration they might have for their children is for them to be wise--as priests, prophets or philosophers are wise. Specialized competence and success are all that they can imagine."
- Allan Bloom, author: The Closing of the American Mind
"He that walketh with wise men shall be wise, but a companion of fools shall be destroyed."
(Proverbs 13:20)
"If you are not a thinking man, to what purpose are you a man at all."

- Samuel Taylor Coleridge
"I learn a lot from TV. Everytime someone turns one on, I go in the other room and read a book."
- Groucho Marx, comedian: Duck Soup
"There are two freedoms - the false, where a man is free to do what he likes; the true, where he is free to do what he ought."
- Charles Kingsley

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