>Think Different

>Do you remember Apple Computer? Likely, the answer is, of course! My first Mac was a beige box with a rainbow apple logo, a clunky CRT monitor, and a 1.2 GB hard drive. It was a great machine for page design, web design, and word processing; but not much else. Apple was suffering greatly at that time, and the question was whether or not it would even be around in a few short years. Looking back, I don’t understand what I saw in that computer. But I DID see something, because I’ve been loyal ever since.

http://rcm.amazon.com/e/cm?t=fitmedia-20&o=1&p=8&l=bpl&asins=0671646788&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifrThe company had a campaign with a simple message: “Think Different.” The print ads featured great people, free-thinkers, and world changers of history. Eventually, the apparently excommunicated founder, Steve Jobs, returned to his seat as CEO of the company which was the catalyst for the realization of this long-running motto. Grammatical correctness aside, it was a profoundly simple statement that may well have shaped my thinking life, but certainly motivated me to work harder to do so.

More than a catchy marketing slogan, the company obviously took the philosophy to heart. It has been an almost non-stop, ahead-of-the-curve innovation machine since the release of the original iMac. They feature a whole line of now-trite but catchy “i” products. I’m told it stands for “internet,” but it could easily stand for “innovation.” One simple letter defined an entire technophile culture—reinventing digital communication from music and movies to business and social networking. From the iPod to the iPhone, and now the iPad, Apple has even changed the way we use technology. Not only have they innovated products, but they innovated culture.

The point of all this is to ask: what did I see in the future of a struggling company, whose product was almost as beige as their competitors’? Simply, I saw something different. Inside that beige box was a heart of gold (which, incidentally, is still ticking 15+ years later). It was just easy to use, without trying to smother me with user-friendliness, and yet it was extremely reliable—with never any viruses or fatal system errors that required technical support. In short, it isn’t pretty now, but it still works.

The seeds of that simple greatness have compounded for Apple to form the authority on innovation that they now are: both technology and culture leaders. How not, with a statement like this:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

How’s that for Thinking Different?

FEATURED MEDIA: The Magic of Thinking Big – A tried and true manual to help you expand your thinking. Whatever you can envision is possible, it merely depends on the size of your thinking.

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Quotes

"For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction."

- Kahlil Gibran

"All television is educational television. The question is: what is it teaching?"
- Nicholas Johnson, author:
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- Kevin Kelly, Wired

"How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortunes of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it."

- Adam Smith
"And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm."
- Daniel Pink, author: Drive

"I wish we had a Problem-Solver Party because we have very big problems that need solving. And I think a lot of our attention is addressed to the wrong problems."
- David McCullough, author: 1776
"The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen."
- Seth Godin, author: Tribes
"The role of the media is to disseminate information, highlight important current events, and to essentially stand as a witness, an observer of cultural, political, community, and educational events. A healthy media provides a check on the government and increases the political astuteness of republican citizens."
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- John Adams
"I know no safe repository of the ultimate power of society but people. And if we think them not enlightened enough, the remedy is not to take the power from them, but to inform them by education."
- Thomas Jefferson
"Fathers and mothers have lost the idea that the highest aspiration they might have for their children is for them to be wise--as priests, prophets or philosophers are wise. Specialized competence and success are all that they can imagine."
- Allan Bloom, author: The Closing of the American Mind
"He that walketh with wise men shall be wise, but a companion of fools shall be destroyed."
(Proverbs 13:20)
"If you are not a thinking man, to what purpose are you a man at all."

- Samuel Taylor Coleridge
"I learn a lot from TV. Everytime someone turns one on, I go in the other room and read a book."
- Groucho Marx, comedian: Duck Soup
"There are two freedoms - the false, where a man is free to do what he likes; the true, where he is free to do what he ought."
- Charles Kingsley

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