>The Story of FITmedia

>FITmedia is an organizational philosophy based upon three components of sustainability: freedom, integrity, and truth. Simply stated, how well the pieces fit, is how fit the pieces are. Imagine a jigsaw puzzle that has been left out in the rain. If the pieces are water-logged, then it is very difficult for them to work together in harmony, each piece’s “baggage” needing more space that the adjacent piece can give.

In organizations, this can be seen by its effect on the three elements of man: body, mind, and soul (or one’s economic, political, and spiritual life). Materially speaking, this unnatural “baggage” leads to unfair excesses and deficiencies based upon each person’s strength of force, which in turn effects that person’s economic state. In the political realm (by its broadest, organizational sense), it is a person’s clout, rank, or manipulative ability that reigns. Spiritually, the most charismatic leads by imposing his warped world view on those who are “lost.”
However, to be “FIT” is to be free from arbitrary constraint, acting with integrity, and informed by the truth of what constitutes integrity. The more the individuals of a society are FIT, the more the society itself will be in a state of fitness. When each person knows his or her specific fit or purpose, the organization both avoids redundant activities and gaps in what needs to be done, therefore increasing effectiveness and economy. Politically, a FIT organization advances only individuals who demonstrate a hunger to learn and a will to improve within their sphere of influence. Spiritually (or as a matter of the heart), those who fill their FIT are respected as sources of wisdom and mentorship.
This whole process is dependent upon the correct information being distributed within the organization, and it is media through which information is distributed. It is the responsibility of those who are FIT to expose others to the media that will repair their thinking, or indeed, get them thinking at all. Often it is not a matter of the media being “correct” but of the media being challenging. Enough challenges to a person’s thinking will sharpen the mind, and ultimately reveal the truth.

“Such is the irresistible nature of truth, that all it asks, and all it wants, is the liberty of appearing. The sun needs no inscription to distinguish him from darkness.”
– Thomas Paine

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"For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction."

- Kahlil Gibran

"All television is educational television. The question is: what is it teaching?"
- Nicholas Johnson, author:
"We need the media to be presenting pictures of possibility not just continuing to be prophets of doom and gloom."
- Kevin Kelly, Wired

"How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortunes of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it."

- Adam Smith
"And the science is overwhelming that for creative, conceptual tasks, those if-then rewards rarely work and often do harm."
- Daniel Pink, author: Drive

"I wish we had a Problem-Solver Party because we have very big problems that need solving. And I think a lot of our attention is addressed to the wrong problems."
- David McCullough, author: 1776
"The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen."
- Seth Godin, author: Tribes
"The role of the media is to disseminate information, highlight important current events, and to essentially stand as a witness, an observer of cultural, political, community, and educational events. A healthy media provides a check on the government and increases the political astuteness of republican citizens."
- Stephen Palmer, The Center for Social Leadership
"Advertisers and politicians rely on a half-educated public, on people who know little outside of their own specialty, because such people are easy to deceive with so-called experts, impressive technical or sociological jargon, and an effective set of logical and psychological tricks."
- Robert Harris
"Our Constitution was made only for a moral and religious people. It is wholly inadequate to the government of any other."
- John Adams
"I know no safe repository of the ultimate power of society but people. And if we think them not enlightened enough, the remedy is not to take the power from them, but to inform them by education."
- Thomas Jefferson
"Fathers and mothers have lost the idea that the highest aspiration they might have for their children is for them to be wise--as priests, prophets or philosophers are wise. Specialized competence and success are all that they can imagine."
- Allan Bloom, author: The Closing of the American Mind
"He that walketh with wise men shall be wise, but a companion of fools shall be destroyed."
(Proverbs 13:20)
"If you are not a thinking man, to what purpose are you a man at all."

- Samuel Taylor Coleridge
"I learn a lot from TV. Everytime someone turns one on, I go in the other room and read a book."
- Groucho Marx, comedian: Duck Soup
"There are two freedoms - the false, where a man is free to do what he likes; the true, where he is free to do what he ought."
- Charles Kingsley

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